GEORGE BUSH'S DAUGHTER LANDS A NEW JOB

JENNA BUSH HAGER AND HUSBAND, HENRY CHASE HAGER

Jenna Bush Hager is now the editor of Southern Living Magazine... she says the magazine is not new to her and that she grew up reading the magazine.

She'll be contributing to the magazine's celebrity-news fueled "Paper Napkin interview" column and blogging for them at The Daily South, where she'll also cross-post from The Novo Project, an inspirational blog she founded with her friend Mia Baxter.

Southern Living was launched in 1966 "to highlight the beauty and culture of the growing South. Filled with easy-and-elegant decorating ideas, comfort cooking recipes, and soft-focused articles about the genteel and famous, it quickly became a staple for ladies who live below the Mason-Dixon line.

The magazine's circulation has dipped slightly in recent years, with newsstand sales taking a harder hit, but the biggest issue they face is their aging audience—the median age of Southern Living readers is 51.2 years old.