RIHANNA HAS BEEN FIRED

Yes, Rihanna has been fired from her NIVEA skin care Advert campaign. Apparently the company says Rihanna's new image is not Family Friendly.

When Rihanna was tweeting out pics of her SMOKING WEED, sipping on Corona's, and F*CKING every dude she thought was cute . . . little did she know she was gonna lose her $25 MILLION!!

Nivea provided Rihanna with not only UP FRONT CASH .. . but they were the MAIN sponsor for her tour - allowing her to have OVER THE TOP stage performances (without breaking the budget). But NIVEA, the skin care company which paid Rihanna more than $25M last year -says she is not a good ambassador for their product.

Here is what the company's NEW CEO is saying, via our pals at the UK's Daily Mail:

And now cosmetic tycoon Stefan Heidenreich - the new head of Nivea’s parent firm, Beiersdorf - has told German media that the singer should have been considered a 'no go' for the brand’s family image.

The 49-year-old said: 'The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.'

In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background.

The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed. Heidenreich added: 'Nivea is a company which stands for trust, family and reliability.'

So Rihanna is officially FIRED!!!